RACE TO THE CHEESESTEAK
Arby’s brought back their legendary cheesesteak, so in celebration of their NASCAR partnership, Arby’s crashed the Chicago Street Race and challenged NASCAR fans to do what they do best: race to the cheesesteak.
RACE TAKEOVER
EXPERIENTIAL EXTENSION
THE GREAT ARBYS CHEESESTEAK RACE
Because racing for cheesesteak isn’t just for the pros.
EVENT SHOTS
Momentum Worldwide
(in partnership with Tombras)
CD: Sam Resta
CW: Tony Vacante